As a developer of a greenfield retail project, you embark on a long and challenging journey. At the very start, you must assure that your land plot is visible, easily accessible and convenient to your future visitors. Then that you want to buy it at a good price. Next, you have to draw up a modern design superior to that of peers, such that complies with all zoning and technical regulations. Then you have to procure bank financing to launch construction.

Once you move onto the development stage, you have to ensure the best conceptual design. The right combination of supermarket, fashion, services, entertainment, daycare centers, food courts or the choice of any specialization into a specific niche market could prove vital in attracting and keeping visitors for long. To stimulate spending, you need busy retail traffic that you can only achieve with a well-thought out tenant mix that takes local retail shopping habits into account.

Once your project is under development, you need to attract tenants, create a brand identity for the project and promote it. Next, you will need administrative staff to oversee day-to-day operations and subcontractors to run your facilities.

Every single stage exacts much thinking, specific experience and precision if you wish to mitigate your risks. To invariably take one good decision after another all along the way, you need to back yourself up with information and the analytical tools.

Forton, with all its departments, has the expertise and hands-on experience to back you up from the start to the very end of your retail project lifecycle:

Michaela Lashova
Head of
Capital Markets
and Consultancy
Department

tel / fax

Market Research

up-to-date economic and retail market data – supply, demand, project pipeline, prevailing rent levels, market trends, etc. read more...

Investment consultancy

strategic consultancy at all stages of the development process, feasibility study, incl. SWOT analysis, catchment area, financial modeling, etc.; read more...

Valuations

estimate of the fair market value of a development land plot, a retail project at each stage of development or an existing retail property; read more...

Capital Markets

brokering land plot acquisition, sourcing financing for a development project, asset disposal advisory – transaction structuring and execution; read more...

Dimitar Kiferov
Head of
Retail Space
Department

tel / fax

Landlord Representation

tenant mix and pricing, leasing of retail space. read more...

Maya Baltadjieva
Head of
Property Management
Department

tel / fax

Property Management

property preparation for opening; full or partial takeover of responsibility related to the overall management of an operational retail project. read more...

Aneta Stoyanova
Head of
Marketing
Department

tel / fax

Marketing Services

creation and implementation of a marketing strategy for a building, at any stage of property development. read more...

Ivan Blagoev
Head of
Legal
Department

tel / fax

Legal Services

scrutiny of all property-related documentation to ensure maximum protection of client’s interests and full compliance with local legislation. read more...

Michaela Lashova
Head of
Capital Markets
and Consultancy
Department

tel / fax

Architectural Consulting

analysis of a building for functionality and technical compliance with existing legislation and best practices. read more...

Mall Varna Shopping Center

Forton International was involved from the very early stage in the project development of Mall Varna which is currently the largest retail development of mall type outside Sofia. Initially we were commissioned to advise on the retail feasibility, architectural concept and internal organization of the space as well as potential tenant mix of the scheme.read more