Marketing

If you are a developer or owner of a commercial property, you will inevitably reach a point where you need to attract both tenants and customers alike. To be effective, you will need a communication strategy which will spread the word, and make sure it is positive and lasting.

Forton’s Marketing Experts, working closely with you, can create a marketing communication strategy in a structured, step-by-step and tested format, all within a feasible time-frame meeting your requirements.

If you choose to opt for our marketing services, this can be as a value-add to your lease agreement, or as a stand-alone service – whichever suits you better.

The Marketing Process in Brief

Initially the process involves a meeting to familiarize ourselves with the parameters of your project, as well as to single out the unique selling points. We then draw up your communication strategy. It defines the subject of your strategy and your strategic and geographical position in the market with regard to rivals and your target groups. It also sets communication goals and the right communication channels to reach your intended audience.

Brand Identity and Publicity

We then create the brand identity for your project – a vital step which defines the image, key messages, logos and slogans – in other words, the visuals that will be your product’s corporate face to the outside world. This is a process in itself, and entails working with an advertising agency (selected by you from several that we have worked with before and recommend). The PR agency will further add-value by professionally establishing a positive image for your project.

Once we pass through this phase, we can move onto advertising and communications. This runs in line with an already prepared and approved media plan and will carry your message through print media, outdoor, internet and/or TV advertising, with the frequency and scale that your budget allows.

If you wish to have a single reporting person, you are free to hire us as your PR officer and advertising agency. Even if choose not to, our experts are still available to oversee the entire work process from A to Z, both our work and that of the subcontractors.

Should you have any further questions, please contact:

Aneta Stoyanova on: +359 2/ 805 90 75 or a_stoianova@forton.bg.